BUSINESS STANDARDS
is the quarterly magazine of BSI Group, highlighting the vital role that standards play in today's business environment. Regular features include interviews with leading business figures, as well as news on the latest developments in management systems and standards.
A little bit extra for Kitemark® bodyshops and garages
30 Nov 2009
Topics: Automotive, Thatcham, Kitemark®
It's all well and good for an automotive bodyshop to earn the Thatcham BSI Kitemark® for Vehicle Body Repair, but it won't have as much impact if potential clients don't know about it. As a consequence, BSI decided to offer an Extras marketing toolkit to bodyshops and garages that have earned the Kitemark.
All bodyshops and garage Kitemark licensees get the regular Marketing Toolkit, which contains logos and advice and tips on how to promote their Kitemark status.
In addition, the Extras pack includes a brushed aluminium sign with the Kitemark Vehicle Repair logo/Garage Services logo and the individual licence number underneath, 30 Kitemark mirror hangers, a poster for use within the bodyshop/garage facility, 100 consumer leaflets on the benefits of using a Kitemark bodyshop/garage and six "Choose a Kitemark Bodyshop/Garage" van stickers.
"BSI is always keen to help licensees promote their Kitemark status and it is good to see so many bodyshops/garages using these extras packs - a relatively small amount of promotion can really help to increase awareness, bring in new business and reassure existing customers," says Claire Lynam, head of Communications & Alliances at BSI.
The Extras Marketing Toolkit costs £30 (plus VAT and postage & packaging).
For more information, please visitwww.kitemarkautomotive.com
Business Standards © 2007. Editorial produced by Caspian Publishing in association with the British Standards Institution. Editorial opinions expressed on are not necessarily those of BSI Group or Caspian Publishing. Neither Caspian Publishing nor BSI Group accept responsibility for advertising or editorial content, nor for that appearing on linked third-party websites. Reproduction in whole or in part is forbidden without written permission from BSI Group or Caspian Publishing.
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