BUSINESS STANDARDS
is the quarterly magazine of BSI Group, highlighting the vital role that standards play in today's business environment. Regular features include interviews with leading business figures, as well as news on the latest developments in management systems and standards.
Online standards rising?
28 Jan 2008
Topics: Brands
British web compliance expert Magus Ltd, has commissioned BSI to develop a Publicly Available Specification (PAS 124) for web standards. "The average global corporation spends millions of pounds on its global web presence, then does little to protect its investment," Simon Lande, CEO of Magus Ltd explains. "If you don't effectively manage your website to the same stringent standards you would apply to other offline communication, you will not benefit fully from your brand online. You may even significantly damage it. Everyone understands this in principle, but few are doing anything about it in practice."
Research from Magus shows that many of the world's leading organizations don't have formal brand and technical standards defined to govern their websites. Even those that do are achieving full compliance with less than 20 per cent of their own web standards. PAS 124 will help to protect the significant investment organizations are making in their web presence and online brands, by establishing best practice for "defining, implementing and managing web standards".
It will provide a clear framework to help organizations apply standards to significantly improve online performance and protect the integrity of their brands.
For more information, visit: www.bsigroup.com/jan08pas124
Business Standards © 2007. Editorial produced by Caspian Publishing in association with the British Standards Institution. Editorial opinions expressed on are not necessarily those of BSI Group or Caspian Publishing. Neither Caspian Publishing nor BSI Group accept responsibility for advertising or editorial content, nor for that appearing on linked third-party websites. Reproduction in whole or in part is forbidden without written permission from BSI Group or Caspian Publishing.
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