is the online magazine of BSI Group, highlighting the vital role that standards play in today's business environment by helping organizations improve quality, save money, reduce risk and be more sustainable. Features include interviews with leading business figures, as well as news on the latest developments in management systems, standards, testing, healthcare and certification.
Talking shop
28 Jan 2008
Topics: Automotive, PAS 80, Kitemark®
In January, BSI presented its Kitemark® for Garage Services and Thatcham BSI Kitemark® for Body Repair at The Aftermarket Show, which runs alongside Autosport International at the Birmingham NEC. This annual event caters to motorsport and automotive industry professionals, non-trade people actively involved in the sport and motorsport fans. The event attracts approximately 70,000 consumer visitors each year and represented a unique opportunity to get its automotive message across.
"We're extremely pleased with the successes of both automotive schemes so far, but we've still got a strong and very distinct message to get out to the public for both," says Ian Harper, sales and marketing director of BSI Product Services. "We have recently kicked off our consumer campaign and therefore the 70,000 consumer visitor audience was a key factor in our signing up to the event."
Business Standards © 2010. Editorial produced by Caspian Publishing in association with The British Standards Institution. Editorial opinions expressed on are not necessarily those of BSI Group or Caspian Publishing. Neither Caspian Publishing nor BSI Group accept responsibility for advertising or editorial content, nor for that appearing on linked third-party websites. Reproduction in whole or in part is forbidden without written permission from BSI Group or Caspian Publishing.
A little bit extra for Kitemark® bodyshops and garages
It's all well and good for an automotive bodyshop to earn the Thatcham BSI Kitemark® for Vehicle Body Repair, but it won't have as much impact if potential clients don't know about it. As a consequence, BSI decided to offer an Extras marketing toolkit to bodyshops and garages that have earned the Kitemark.
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